Notch Financial Welcomes Brenden Lane as Chief Product Officer to Lead Innovation in Product Development

January 18, 2024



Jessica Cooper
Director, Content Marketing
Notch Financial
215 Spadina Ave, Suite 500 Toronto, ON. M5T 2C7

[TORONTO, JAN 18 2024] – Notch Financial, a leading financial technology company, is excited to announce the appointment of Brenden Lane as its Chief Product Officer. With a proven track record in payments-related product development and innovation at leading companies including AfterPay and Square, Brenden will play a pivotal role in driving Notch Financial’s product strategy and enhancing the overall customer experience.

In his new role, Brenden will be responsible for overseeing the development and execution of Notch Financial’s product roadmap. Leveraging his extensive experience in the fintech industry, he will lead a talented team of product managers and engineers, ensuring the delivery of cutting-edge solutions that meet the evolving needs of our clients.

Brenden brings a wealth of expertise to Notch Financial, having previously held key leadership positions at renowned fintech companies. His strategic vision and passion for creating innovative products align seamlessly with Notch Financial’s commitment to providing best-in-class financial solutions to the food and beverage industry.

“We are thrilled to welcome Brenden to our executive team,” said Jordan Huck, CEO, at Notch Financial. “His depth of experience and leadership in the fintech space will be instrumental in driving our product innovation forward. As we continue to grow and evolve, Brenden will play a key role in ensuring that Notch Financial remains at the forefront of the industry, delivering exceptional value to our clients.”

Brenden expressed his enthusiasm about joining Notch Financial, stating, “I think there’s an incredible opportunity to simplify and speed up supply chain workflows. A lot of industries like food service have been overlooked by technology innovators, I joined Notch as Chief Product Officer because I share their vision that the future will see B2B payments digitized.”

About Notch Financial:

Notch is a software platform purpose-built for the entire food and beverage industry–from manufacturers and farmers to distributors and food service providers. With Notch, companies can increase on-time payments and improve cash flow, reduce manual data entry and improve accuracy, and integrate with their existing systems. Notch’s AP and AR features, competitive payment processing rates and one-of-a-kind, dual-sync accounting and inventory integrations help food and beverage companies find untapped profit in their supply chain.

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